Function and Purpose of the Model
The Model is provided to enable Redbow Consulting Group Clients to capture narrative items relating to their specific market, their own Brands and their capabilities relative to competitors' Brands.

The Model displays that information in a graphical format, that allows Clients to make comparisons between narrative items, to draw and capture conclusions and to display and combine them in various ways.

In so doing, the Model allows Clients to make various strategic decisions. The overall process is known as the Directional SWOT®, now converted into a proprietary web application (the Model) developed by Redbow Consulting Group

Data
All Data entered into the model for the purposes above, or for any other purpose, shall be kept safe and confidential on a secure password protected server by Redbow Consulting Group. A full download is immediately available from the Model.

Whether or not, the License is Current, at any time, on request, and within ten working days or sooner if possible:
1. A copy of all client data shall be made available to the Client
2. The Client may request the deletion of all its data within the system

Terms of Use
The Model may be used by the Client within the Agreed Scope of the License, given Current Permission

Definitions
"The Model" is the entire computer program known as the Directional SWOT® Web Application V 1.0, which consists of a database, computer program and user interface.

“The License”
The agreement between The clients and Redbow Consulting Group that describes the specific intended use of the model, (Agreed Scope). Only within the agreed terms of the License, is said License deemed “Current”.

"Client" means those companies and individuals to whom Redbow Consulting Group has periodically given access using a User Account and or Login, covered by the License.”

"Current Permission" means the Client has the rights to use and or access the model based on the License agreed between them and Redbow Consulting Group, subject to the License being Current.

"User Account"is a login to The Model given to The Client which allows use and or access to the Model. Redbow Consulting Group reserves the right to suspend access to a User Account should the use of the Model outside the Agreed Scope and Current Permissions. The Client is responsible for the security of their Password to their User Account.

“User Account" is a login identity to The Model given to The Client which allows permission to use and or access the Model. Redbow Consulting Group reserves the right to suspend access to a User Account should the Client use or wish to use the Model outside the Agreed Scope and Current Permissions.

"Agreed Scope" represent the specific areas of use of the model agreed between the Client and Redbow Consulting Group, and covers the following.
1. Agreed Access Period
2. Number of Planning Cycles covered
3. Number of Brands

Trademarks
The name Directional SWOT® and the four-box logo are registered trademarks of Redbow Consulting Group Limited, the registered company name of Redbow Consulting Group.